Then, she said, “I like to mess with the music industry, and turn it on its head.”
That’s exactly what Jen Pearce does every day. As founder and CEO of synch licensing company Low Profile, Pearce is one of few women who run their own music business. And now she’s using her position to help achieve safety and equality for women working in the industry, which has notoriously escaped the scrutiny and introspection of #MeToo.
Only three years in, Low Profile has won music licenses for independent artists on Google and Apple ads, Netflix and Hulu shows, film scores and movie trailers. And upon chatting at Pearce’s office in Williamsburg (before the pandemic), it was easy to see how her outspoken candor and radical artist-friendly approach make Low Profile a fitting home for alternative staples like Mac DeMarco, Beach Fossils, Empress Of and Wild Nothing. And now she’s launching her own label, Casual Records.